Bridgetown's Steve Plattner Featured in Online Article!

"Print With Purpose" Shares Compelling Statistics on the Result-Generating Power of Printed Communications

Appleton Coated

“Print With Purpose” defines the role of print in the rapidly-evolving marketing landscape and demonstrates its positive impact on the bottom line. This new resource from Appleton Coated is designed to provide insight and inspiration to decision-makers involved in choosing print, and to all who play a role in its creation and execution. Powerful statistics and supporting commentary explain how printed communication drives action and delivers results. To receive a copy, call 1-800-663-1813.

Appleton Coated compiled this data-rich content based on discussions with direct marketing professionals, industry thought-leaders and the most current industry research. “We’ve found print’s role in the marketing mix is as vital as ever,” says Phil Cavalier, vice president of marketing at Appleton Coated. “Its engaging, tactile and interactive qualities create a personal connection, and through this emotional association, brands are built. It’s portable and influential. It’s the preferred format for senior executives for gaining insightful, informative analysis. Generationally, the majority of (Baby) Boomers value printed and posted materials for their privacy, security and reliability. Across all audiences, print ignites action online, sparks interest and trial, and leads to sales, response and loyalty.”

“Print With Purpose” http://www.appletoncoated.com/index.php?GroupID=124 succinctly describes these traits, backs up the observations with facts and figures, and presents the information in a stop-you-in-your-tracks visual package. Appleton Coated’s sales and marketing team previewed the piece with key paper merchants and printers. Cavalier says, “We’re getting a remarkable reception. We’re hearing that the timeliness and importance of this piece is already opening doors that would never have been cracked.”

Steve Plattner, vice president of Bridgetown Printing in Portland, Ore. http://www.bridgetown.com, agrees, “I can claim, ‘Print does a great job and delivers effective results,’ but a customer will ask specifically how print can help their business. This piece helps me answer that question. Instead of talking in vague platitudes or emphasizing the ephemeral and ethereal aspects of paper, Appleton Coated has gathered some strong statistics supporting the significant role print plays in communication.”

“I like that “Print With Purpose” shoots down a lot of myths we’re encountering in our industry. Most importantly, I like how it explains that print and online can work together,” says Tony Harris, vice president of sales and marketing of Monroe Litho in Rochester, N.Y. http://www.monroelitho.com “We keep hearing that print’s going away and everything is moving online. People say this because they think moving to an almost exclusively online presence costs less and that it’s more green. This is not necessarily true. Going online is not necessarily a greener option than printing, nor does printing green mean it will cost more.”

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