Monday, November 30, 2009

Communication Lifecycles

How long does it last?

The communication device in your hand. The shopping list in your pocket. The e-mail on your screen. The computer on your desk, the stack of publications in your office, the books in your library, the historical documents in your local museum...what's the lifecycle of communications? It varies widely, but in most cases, longer than that great idea your client just killed.

Ever-shorter lifecycles in electronics are not always good. Information in paper communications, while not as easily updated, can be accessed as readily twenty years from now as today. Not so true with electronic documents - you have to keep up with current hardware and software to read them over a span of time. Can you say floppy?

Email.....5 Seconds

Shopping List.....2 Hours

Periodicals.....6 Months

Cell Phone.....18 Months

Computer.....5 Years

Web Site.....5 Years

PDFs.....16 Years (so far)

Book in the NYC Library.....23 Years

Love Letter.....64 Years

Gutenberg Bible.....555 Years (and counting)



*Borrowed from 'This is Ed: #13 Balance' by NewPage Corporation

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